There are over 7,750 clubs alone listed on Club Hub UK, the UK’s largest directory of kids clubs, and that’s certainly not every club. With there being so many clubs, many of them overlapping in what they offer, it’s important that you get your story and your brand out there. This is where marketing comes in handy!
While this may seem like a silly question, it is important to understand just how important marketing is. Marketing is the lifeblood of any business, whether you're a kids' club or selling lemonade. Marketing helps you get your name out there and attract more customers, and convert prospects into loyal customers.
Getting your name out there is a crucial part of any business, and what better way to do this than by using marketing strategies?
Social media marketing is the process of posting on social media platforms to get prospects to your website. Social media marketing helps you build relationships with your prospects and existing customers by showcasing that you're more than a business. Platforms like Facebook are great for gaining more customers and interacting with them, and great for building strong relationships.
Search Engine Optimisation, or SEO for short, is all about optimising your website and page to rank high in the search engine results pages. For example, when someone types into a search engine “Football club Dorset”, you want to be one of the first organic (unpaid) results that they see. Search engine optimisation is changing currently, but the vast majority of things are staying the same, at least the foundations, with AI results taking over informational-based queries, conversion-based traffic will remain strong. SEO is all about optimising your pages for keywords or phrases that your target audience is searching for.
Event marketing is different from the rest and involves you going to events to interact and communicate with like-minded people or showcase your brand and some of the things that you do at your club. Networking events are a great way to get your brand in the professional scene as well as find ways that can help you to boost your knowledge on how to boost your brand.
Word-of-mouth marketing is a strategy that you can’t directly optimise for or do but there are many things that you can do to help it happen. Just like the name suggests, Word-of-Mouth marketing is when your customers promote your brand for you. This is often better than a business saying that it’s good, as people trust other people more than businesses. To help you increase the word-of-mouth marketing, all you have to do is ensure that you look after your customers and show them the same amount of respect as you do the rest.
Now that you know the power of marketing, it’s important that you try and use it, even just a single social post or a blog post a week can help you remain in the mind of your customers.
